100% Private
All processing happens in your browser. Your images are never uploaded to any server.
Lossless for JPEG & PNG
EXIF, IPTC, and XMP are surgically removed from the file binary. Pixel data is untouched, file size barely changes.
6 Formats Supported
JPEG, PNG, WebP, GIF, SVG, and BMP, covering the formats that actually matter on the web.
How to remove image metadata?
- Select your photo: Drop your image into the tool above (JPEG, PNG, WebP, GIF, SVG, or BMP supported).
- Inspect the EXIF data: Use the viewer to see exactly what hidden information is attached to your file, including location tags and device info.
- Scrub the image: Click the remove button to strip all EXIF, IPTC, and XMP metadata instantly. Download your clean, privacy-safe image.
What is image metadata?
EXIF (Exchangeable Image File Format) is metadata embedded in image files by cameras and smartphones. It can include your device model, camera settings, the precise GPS coordinates where a photo was taken, and timestamps. When you share photos online, this data often travels with them.
Images can also carry IPTC metadata — editorial fields like captions, bylines, and copyright notices added by Photoshop or newsroom tools — and XMP metadata, an Adobe standard used by Lightroom, Illustrator, Inkscape, and other creative apps to store edit history, color profiles, and authorship information.
What is C2PA metadata?
C2PA (Coalition for Content Provenance and Authenticity) is an open technical standard backed by Adobe, Microsoft, Google, OpenAI, and major camera manufacturers. It embeds cryptographically signed provenance data directly into image files to record where content came from and how it was created or edited.
In practice, this means images generated or processed by AI tools carry C2PA credentials that identify the AI model used, label the image as AI-generated, and log the editing action history. Camera manufacturers including Sony, Nikon, and Leica are also beginning to embed C2PA data into photos taken with their hardware, creating a verifiable chain of authenticity.
While C2PA serves legitimate transparency purposes, the data it embeds can reveal your creative workflow, the tools and software you use, and your identity through digital certificates – information you may not want to share publicly. Documami’s tool detects and strips C2PA content credentials alongside EXIF, IPTC, and XMP, giving you a completely clean file.
Why do you need an image metadata scrubber?
Every time you take a photo, your smartphone or camera embeds hidden information called EXIF data (Exchangeable Image File Format) directly into the file. This metadata often includes the precise GPS coordinates of where you were, the exact date and time, and the device you used.
When you share photos on social media, dating apps, or public forums, this data travels with them, creating a massive privacy risk. Using a tool to remove image metadata ensures you are only sharing the pixels you see, not your personal location data. Our tool also strips IPTC (editorial fields) and XMP (Adobe editing history) tags to guarantee a 100% clean file.
What EXIF data does this tool remove?
- GPS location – latitude, longitude, altitude
- Device information – camera make, model, and serial number
- Timestamps – when and where the photo was taken
- Camera settings – ISO, aperture, focal length, shutter speed
- Software tags – editing software used
- IPTC fields – captions, bylines, copyright, and other editorial data
- XMP packets – Lightroom edit history, authorship, and Adobe app metadata
- C2PA content credentials – AI generation markers, digital source type, provenance chains, and editing action history embedded by DALL-E, Adobe Firefly, Midjourney, Google Gemini, and C2PA-enabled cameras
Supported formats
- JPEG – lossless binary strip, file size unchanged
- PNG – lossless chunk filter, pixel data untouched
- WebP – re-encoded at high quality (95%)
- GIF – converted to static WebP (animation is removed)
- SVG – metadata XML nodes removed, vector unchanged
- BMP – no standard metadata container; file returned as-is
Frequently Asked Questions
Does removing metadata reduce image quality?
No. For formats like JPEG and PNG, our tool surgically removes the EXIF binary data without touching the actual pixel data. It is completely lossless, meaning your image quality remains exactly the same while the file size slightly decreases.
Is it safe to use this EXIF remover?
Yes, it is 100% private. Unlike other tools that make you upload personal photos to their servers, Documami processes everything locally in your web browser. Your images never leave your device.
Can social media sites see my EXIF data?
Many major social media platforms strip metadata when you upload a photo to their feed, but they still collect and store that data on their own servers for tracking purposes. If you upload photos to smaller forums, Reddit, or send them via email, the metadata remains fully intact and visible to anyone who downloads the file.
Does this tool remove C2PA metadata?
Yes. The tool detects and strips C2PA content credentials from JPEG and PNG images, including AI generation markers, digital source type labels, provenance chains, and editing action history.
Which AI tools embed C2PA metadata in images?
As of 2026, C2PA credentials are embedded by Adobe Firefly and Photoshop Generative Fill, DALL-E (ChatGPT and OpenAI API), Google Gemini, Midjourney, and Microsoft Copilot image generation. Camera manufacturers including Sony, Nikon, Leica, and Samsung are also embedding C2PA data in photos to certify them as authentic photographs.
Why would I want to remove C2PA credentials from an image?
Several legitimate reasons: C2PA data can expose your editing workflow and software stack to competitors; the provenance chain may contain identifiable information tied to your account or device; and if you used AI tools for minor touch-ups on a real photograph, the resulting AI-composite label may cause the image to be incorrectly flagged as fully AI-generated on platforms like Instagram or LinkedIn.
Will removing C2PA metadata affect image quality?
No. C2PA credentials are stored in the file’s metadata container, completely separate from the image pixels. Stripping them does not alter visual quality, resolution, or file structure in any way that affects how the image looks or displays.